Academy Sports + Outdoors partnered with Texas Southern University Department of Athletics recently for its latest community service initiative as TSU adopted the Little Birdies Mobile Golf Academy students for the 2021 spring semester. Little Birdies provides a great resource to the Houston community by introducing the game of Golf through Character Education coupled with STEM lessons, in a SAFE atmosphere to young people who may not been exposed to the game.
The TSU men’s and women’s golf teams along with TSU athletics administrators donated a gift card Thursday afternoon to Mr. Archie Craft of Little Birdies. The gift card allowed Little Birdies to purchase much-needed equipment which will directly benefit the entire Little Birdies’ operations. In addition, the students will be mentored by TSU athletes throughout the spring semester.
Academy Sports + Outdoors is the Official Sporting Goods and Outdoor Retailer of the Southwestern Athletic Conference (SWAC). The partnership between Academy Sports + Outdoors and the SWAC focuses on establishing meaningful community initiatives within the SWAC footprint. Specifically, these initiatives will look to activate and amplify grassroots efforts, such as youth outreach and mentoring programs, that is inclusive of students-athletes and administrators from across the conference.
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to 259 stores across 16 contiguous states. Academy’s mission is to provide “Fun for All” and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy’s product assortment focuses on key categories of outdoor, apparel, footwear and sports & recreation through both leading national brands and a portfolio of 17 private label brands, which go well beyond traditional sporting goods and apparel offerings.